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About Us

We, as founders, experienced in the field of digital solutions and development for various industries and branches, recognize the challenges ports worldwide have. We strongly believe in the customer focused, customized solutions we can bring to the table in the fast growing dynamic environment.


Danish Nadeem

Danish Nadeem, our Co-founder and CEO, is a lead data scientist and technical consultant working in the Netherlands for over 15 years. Along with his education in Computer Science and Artificial Intelligence from Germany, he has over 18 years of industry- and research- experiences on the applications of cutting-edge technologies. Working in various industries such as Education, Health, Pharmaceuticals, Media and Entertainment, Finance and Logistics, he has also contributed several research publications in various international conferences and journals.

Anton Slotboom

Anton Slotboom, our Co-founder and CEO, was born and raised in Rotterdam, The Netherlands. He understands the culture, the people, the city and the port has to offer. As a journalist, he has seen the challenges companies face from the first row. It's quite possible you know him: he is a journalist and for AD, Trouw and a wellknown face on tv.

Don't just take our word for it - here's what our users have to say !!

Jason Shapiro Founder at eighty2i

"She is AMAZING. I have nothing but positive feedback to share on her. In fact, I've been thinking about getting another one if you can find more like her."

Taylor West
Chief of Staff at New Approach PAC

"My assistant is great. She's hard-working, smart, diligent, and creative in problem-solving. We've also really enjoyed her personality and friendliness."

Chris Olin
Head of Finance, NVE Experience Agency

"My assistant has exceeded our expectations in every respect. We tell her what we need and she just figures it out and gets it done without any handholding. The value we are receiving is incredible."

Julie Nguyen
CEO of Methodology

"Persona has been game-changing for us! We now hire all of our remote administrative roles through them because the quality of the talent is so much higher than when we try to recruit for these roles ourselves."

Assistants with the same degree of competence and professionalism cost up to $130,000 in the San Francisco Bay Area. For a fraction of the price you can have your own dedicated, full-time assistant

Don't worry about long term commitments, either.

Trusted by global companies

We embrace holistic development and support for employees the aim of being a first-choice employer within our sectors.